Services
We focus on the telecommunications, banking and media sectors, closely linked to four fields of expertise. Team
The multi-disciplinary Atlas Management team doesn’t just work together. It works in sync.

Our role and contribution
In line with the client's goals, Atlas Management developed a worldwide rollout plan optimally tailored to the client's brand management needs:

Evaluation of target markets:

• Detailed study of infrastructures, regulations and current conditions.
• Market arbitrage based on market entry cost aspects.

Business planning:

• Detailed cost structure projections for technology, distribution and marketing.

Operating concept:

• Planning for an international rollout and validation of cost assumptions through benchmarking.

Multi-level market entry plan:

• Derivation of various alternatives for prompt implementation.
• Conducting “anonymous” conversations with central players to validate plans.

Risk analysis:

• Preparation of a risk statement based on empiricism and concrete figures.

Size of the Atlas team
2 consultants

Special challenges

• Completely new business sector for a client originally from an unrelated industry
• Adapting strategy to the client's usual operating methods

Results

• Implementation of the client's innovative ideas in the proposed plan.
• Precise definition of resource utilisation and timing, which allowed the client arbitraging with alternative marketing options.

Current status and prospects
The client was provided with a solid basis for taking a “make-or-buy” decision, and which reflected all of the significant variables.

The next challenge will be to implement the concept for the broadcast station (in particular, to develop a global distribution apparatus and to make the contents available) in accordance with client’s decision.